President Joe Biden’s administration is promoting an effort by dating apps that gives vaccinated people a leg up in hooking up with other users, including badges that let potential matches know they’re verified and ready for duty.
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On Friday, the Biden press shop sent out a memo touting a coordinated effort by dating apps Tinder, Hinge, Match, OkCupid, BLK, Chispa, Plenty of Fish, Bumble, and Badoo to combat vaccine hesitancy, and maybe superspread some of that crazy little thing called love.
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In consultation with the White House Covid team, the apps are launching a raft of new features to encourage amorous Americans to get the jab by helping them get … well … some more responses.
“In support of President Biden’s goal of getting 70 percent of adults at least one shot by July 4, the largest dating apps in America will launch new features to encourage Americans to get vaccinated,” the memo says, and notes that “According to research from OKCupid, people who are vaccinated or plan to get vaccinated receive 14% more Matches than people who don’t plan to get vaccinated.”
The White House also sent along a list of the new features:
Tinder: Members will be able to add stickers to their profile including “I’m Vaccinated” or “Vaccines Save Lives.” And vaccinated users will have access to free premium content like a “Super Like” to help them stand out among potential matches. Tinder will also launch a “Vaccine Center” with a suite of resources to education and connect users with their nearest vaccination site. Tinder is the world’s biggest non-gaming app.
OkCupid: Daters will be able to add an “I’m Vaccinated” profile badge and be featured within OkCupid’s “Vaccinated Stacks,” a new matching system that lets users search by vaccination status. Vaccinated people will also receive a free “Boost” to move their profile to the front of a daters’ stack. The campaign will begin on May 24 and will continue to help daters “Match on What Matters.”
Bumble and Badoo will enable all U.S. customers to add a “vaccinated” badge to their profiles. In addition, Bumble and Badoo will give vaccinated users complimentary credits for premium features such as Spotlight and Superswipes across both apps. The apps will also leverage their network of influencers to amplify the need to get vaccinated as part of a push this summer.
BLK will add a new “Vaxified” profile badge for singles to show their support in ending the COVID-19 pandemic. When vaccinated individuals add the badge to their profile, they will receive a free “Boost” on the app to be one of the first profiles seen by potential matches. The features will launch on June 1. BLK is the largest dating app made for Black singles.
Chispa will add a new “Vacunado” profile badge for Latinx singles to show their support for ending the pandemic. Vaccinated individuals who add the badge will get a free “Boost,” making them one of the first profiles to be seen by their matches. The feature will be available starting June 1. Chispa is the largest dating app for Latino singles in English and Spanish.
Hinge: Hinge will encourage users to share their vaccination status on their profile and give vaccinated users a free “Rose,” which is premium content that indicates to other users that they’re especially excited to get to know them. As the dating app “designed to be deleted,” Hinge is focused on helping its community get back out on dates and in safe relationships.
Match: Members will have the option to add a new “Vaccinated” badge to their profile to display their vaccine status, with vaccinated Americans getting access to a free “Boost” to help them stand out on the app.
Plenty of Fish: Members will be able to add an “I Got My Shot” badge to their profiles in early June. Those who participate will receive 20 Live! credits to use on the Plenty of Fish Live! streaming feature. In the spirit of Plenty of Fish’s mission to create low pressure dating experiences, this campaign will provide members with one less question to ask so they can start building meaningful connections.
So remember, getting a Covid vaccine will protect you from serious illness, but it won’t immunize you from a broken heart.
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