High quality singles of all ages eharmony really goes the distance when it comes to putting compatibility first, and it shows. For 50+ daters, who already have busy lives, this focus is something that is very unique and desirable for a dating app. EHarmony is an affordable dating site with a free lifetime membership. With a free account, you can take the 29 dimension personality questionnaire, get the results of that compatibility assessment, browse profiles, and even have high quality matches delivered to you.
If you are serious about online dating, chances are that you have heard about eHarmony. This highly popular dating platform is aimed at serious singles who are looking to get married. However, many people who consider signing up for a subscription on the site ask the same question: Why is eHarmony so expensive?
eHarmony is so expensive because the site uses a matching algorithm that is proven to work. The platform also has a large user-base of serious and stable singles who can afford the cost.
The site is thus a natural fit for marriage-seekers who are willing to pay extra to increase their chances of finding their soulmate.
I have written this article to showcase why singles keep signing up to the site despite its high cost. This information will help you judge whether the platform is right for you and whether the cost of a subscription seems justified.
Less fake accounts
Online dating platforms have always been full of fake accounts. eHarmony has fake accounts on it, but the amount of them is lower than on most competing sites.
This is in large part due to people not bothering to pay the premium cost to use the platform just to make a fake account.
Free accounts on eHarmony cannot message other users and are useless for scammers. The high cost of a subscription thus helps weed out fake profiles.
10% of all new accounts created on dating sites are fake. To learn more about the dangers of online dating and how to avoid them, read my article on the subject here.
Serious users
eHarmony is a platform where mature and serious marriage-seekers can meet. Because of this, users generally have their stuff together and have a stable income.
This means that the type of singles that eHarmony is marked toward can also afford the cost of a subscription.
Anyone who has ever made the mistake of using a free dating app with the goal of getting married will understand why this is important.
13% of Tinder users report forming a relationship that lasted more than a month with someone they met on the app. This number speaks to how difficult it is to see long-term success on a platform that is not built for it.
More expensive does not always mean better, but the cost of a platform will shape its user-base. In the case of eHarmony the pricing helps gather serious marriage-seekers who can afford the cost onto one platform.
Not looking to get married? There are many premium platforms available that are not all about marriage. Read my article on how to get started on Match here.
Proven results
eHarmony has been operating since 2000. This means that by now we have a clear idea about how well their services work.
There are 2 key statistics do a good job of showing how effective eHarmony is at producing marriages.
1 is regarding the quality and the second is regarding the quantity of matches.
1. Less than 4% of marriages that are formed on eHarmony end in divorce. This statistic alone is a major reason I recommend eHarmony for most people who are looking for marriage online. This divorce rate is ten times less than the US national average, which is about 50%. To put it simply: $15 more for a monthly subscription is a lot more affordable than a divorce.
2. More than 500 marriages happen every day as a result of couples meeting on eHarmony.In other words: the site is big and the site works. Despite the high subscription cost of the site, a lot of people still use it. This results in a large user-base, which in turn makes it even likelier for you to meet someone who is both compatible with you and lives nearby.
The fact that eHarmony can document these types of results help justify the cost of a subscription. This is especially true when considering the amount of overly positive advertisements for competing dating sites.
Matching algorithm
Many dating sites require you to take a personality test upon signing up. These tests are used to determine how compatible you are with other users.
Matching systems will never fully replace human judgment. However, they can be very helpful.
eHarmony bases its matching system on 29 dimensions of compatibility. When two people match, it is because this matching system deems them compatible.
When visiting a profile, you get an overview of how well you match with the user. You will also find graphs that detail why you are a match.
You might match well in terms of habits, but not as well for interests.
You might have very similar driving forces, but different ways of communicating. Maybe both of you judge the world using intellect, but only one of you judges the world using intuition.
This makes it significantly easier for you to visualize what a marriage with that person will look like.
This feature is the main reason marriages are so frequent and successful.
Free to try
Signing up to eHarmony is free. You cannot find a partner using a free account, but it can be used for understanding what the platform feels like using.
You can take the personality test and see how it used for matching you with other users.
Thus, anyone who signs up for a subscription has seen whether eHarmony feels right for the first. Having this option lets singles determine for themselves whether the site is worth the cost or not.
I advise trying the site out before signing up for a subscription. No dating site will be worth your money if it does not feel right for you.
To learn more about what you can and cannot do with a free account on eHarmony read my guide here.
Eharmony Free
Final thoughts on why eHarmony is so pricey
eHarmony is a high-end dating site with one of the highest monthly costs in the industry.
Thus, I advise against signing up for the platform if you are not looking for marriage or you are not willing to commit to spending time on the site.
If you are looking for marriage online, a subscription on eHarmony is the best way of reaching this goal. The site was designed for this purpose and has proven time and time again that it works.
Would you like to learn about other alternatives for finding marriage online? I have written an extensive article on the subject:7 best dating sites for marriage.
Eharmony Usa
If you would rather sign up for a free account on eHarmony, go here to get started.